ABOUT ME
INNOVATION TECHNOLOGY CONSULTANT
Peg Samuel is a founder, NYU professor, and strategic advisor focused on frontier tech, Web3, and digital culture. She helps early-stage teams build narrative, partnerships, and ecosystem momentum across blockchain and AI.
A longtime digital pioneer, Peg connects companies with the right operators, investors, and creatives to accelerate adoption and growth. Her work spans GTM, integrated marketing, community, and brand development.
She’s also an international author and trusted advisor to founders navigating fast growth, complexity, and high-stakes transitions.
ADVISORY
Peg Samuel’s career spans more than two decades, with deep expertise in building businesses and navigating the evolution of innovative technology.
She helps companies understand shifting markets, make informed decisions, and pursue high-impact growth paths. Peg identifies opportunities, assesses risk, and brings a sharp grasp of emerging tech—equipping organizations to adapt, evolve, and stay competitive.
COACHING
Peg brings a practical, no-nonsense approach to coaching — grounded support for people navigating growth, pressure, or major transitions. Her work focuses on clarity, structure, and momentum: helping clients identify what’s getting in the way, set sharper direction, and move forward with confidence.
Whether someone is scaling a business, rebuilding after burnout, or navigating a high-stakes season of life, Peg offers steady guidance that cuts through noise. Her style is direct but encouraging, rooted in experience, and always tailored to the person sitting in front of her.
Coaching with Peg is about progress, not perfection — real conversations, real accountability, and real results.
PARTNERSHIPS
Peg Samuel’s career spans more than two decades, with deep expertise in building businesses and navigating the evolution of innovative technology.
She helps companies understand shifting markets, make informed decisions, and pursue high-impact growth paths. Peg identifies opportunities, assesses risk, and brings a sharp grasp of emerging tech—equipping organizations to adapt, evolve, and stay competitive.
SPEAKING
Peg Samuel is an engaging speaker known for bringing clear, practical insights to audiences across tech, culture, and emerging media. She delivers forward-looking, actionable talks that help teams navigate change, understand new technologies, and identify real opportunities for growth.
Peg has spoken at leading conferences and industry events, sharing grounded perspectives drawn from decades of work in digital innovation and frontier tech. Her sessions are direct, energizing, and designed to spark momentum.
PAST PROJECTS
"Peg is a dynamic industry veteran with the expertise required to envision, support, and execute creative and practical strategies that achieve short, medium, & long-term business objectives. From the moment she joined our team, she has been a strong asset with her quick, comprehensive grasp of rapidly evolving concepts in the tech space, as well as her ability to deftly navigate & steer communication across every channel & situation." - Vivian Jane Smith, Swarm
Blockchain, DeFi & NFTs
Peg is a thought leader and early adopter of the Blockchain & NFT space. She received her Blockchain certificate from Stanford University in 2019. She's leading the charge of bringing brands, fashion, and creating community into the NFT space.
She's spoken at several conferences on the subject: ETH DENVER, VEECON, The Conference.NFT, NFT Fresh, Peer Summit, Vayner Media Marketing for the Now, NFT.NYC 2020, 2021 & 2022.
Blockchain Projects: MetaJuice, Yearn Finance, Swarm Fund, FIFA's World Cup, Unique Networks, Blockparty, Fierce Studios, HighVibe Network, and MomLife.
Peg is also a Founding Member of SVBS - Silicon Valley Blockchain Society.
Web3 Partnerships & Strategy
MetaJuice for IMVU
As a driving force behind IMVU's partnership opportunities and its 4 million monthly active users (MAU), Peg Samuel’s division (MetaJuice) revolutionizes the platform's ecosystem through blockchain implementation.
Peg oversees Brand Partnerships, Web3 Partnerships, and strategic Event Strategies, leveraging her expertise to forge collaborations, harness decentralized technologies, and curate immersive community events.
At IMVU, a dynamic and inclusive hub with 67% women, Peg curates innovative partnerships aligned with these values, fostering an environment where all creators thrive. IMVU empowers users to actively shape the metaverse, driven by an unwavering commitment to innovation and a vibrant, blockchain-driven ecosystem.
Peg's relentless pursuit of innovation and understanding of technology's transformative power paves the way for an interactive and immersive digital realm. With diversity, inclusivity, and innovation at the core, IMVU remains a metaverse trailblazer, offering users the opportunity to thrive and leave their mark.
ADVISOR
Cheeze, Inc.
Cheeze is a decentralized creator economy platform that enables brand activation for imagery on-chain.
80% of the assets that brands use for campaigns are images and only 2% of content creators are able to monetize their work.
Cheeze has created an app that allows the 98% of creators that have yet to monetize their work to connect with brands that are in need of raw content from creators on the ground engaging with authentic culture.Led by: Simon Hudson
Advisors: Guy Kawasaki, Marc Randolph, Greg Hoffman, & Catie Romero-Finger
ADVISOR
IPwe
IPwe is the world’s first Global Patent Market that combines the information and tools to identify, research, evaluate and transact in patents. Large enterprise, SMEs, owners, users, those looking to enhance their IP profiles and those with a legal, technical or financial focus all benefit from using the IPwe Platform.
IPwe operates in more than 50 countries around the world with offices in Asia, Europe and North America.PAST PROJECTS
ADVISOR
SWARM
Peg is a Communications & Strategic Advisor to Swarm (a Blockchain Company). She helps oversee Marketing, Communications + PR.
Swarm provides Tokenization. SWARM's tokenization infrastructure is an open, full-stack solution for the life-cycle management of a Security Token Offering (STO). We make token creation, configuration, fundraising, and issuance easy and free. Our tech enables issuers to manage post-distribution activities such as token redemption, dividend issuance, asset governance, investor administration, reporting, and communications seamlessly.
ADVISOR + CONSULTANT
Rosie Labs
Peg Samuel, an Innovation Technology Advisor at Rosie Labs, played a pivotal role in ideating the groundbreaking FIFA NFT drop. Her global GTM Marketing & Communications efforts drive the adoption and advancement of Web3 Crypto and NFTs.
As a visionary leader, Peg's expertise merges sports and blockchain technology, shaping the conversation around Web3 Crypto and NFTs. Her relentless dedication and effective communication drive widespread acceptance and adoption, positioning her as a trusted thought leader within Rosie Labs.
Within Rosie Labs, Peg Samuel's contributions extend beyond traditional boundaries, as she continually seeks new avenues to promote the transformative power of Web3 Crypto and NFTs, including notable initiatives such as the FIFA NFT drop.
ADVISOR
CRYPTO NYC
Crypto NYC is an exceptional blockchain community dedicated to fostering discussions, debates, and providing support to newcomers while actively promoting and funding innovative ventures.
With a strong commitment to knowledge-sharing and collaboration, Crypto NYC organizes quarterly events that delve into a diverse range of topics, including but not limited to NFTs, DeFi, and Web3. These gatherings serve as platforms for thought-provoking conversations, enabling participants to explore the latest trends, challenges, and opportunities in the ever-evolving blockchain ecosystem.
By creating a dynamic environment that encourages meaningful engagement and networking, Crypto NYC plays a pivotal role in driving the growth and advancement of the blockchain industry. Through their events and initiatives, they serve as a catalyst for innovation, bringing together individuals and organizations to shape the future of decentralized technologies.
ADVISOR
simpl.surf
Building a sustainable future by nurturing our connection with nature, community, and shared abundance.
We are building a global network of surfboard rental and storage lockers that make it easier to access the ocean and what it has to offer. Book a beachside locker to store your boards or subscribe to our rental platform to gain access to a statewide quiver of surfboards.
https://www.simplsurf.com/
NYC PARTNERSHIPS
PAPA & BARKLEY
Market leader in California, Papa & Barkley tapped Peg to penetrate the New York marketplace. Utilizing her knowledge of the city, vast connections & integrated marketing approach.
Papa & Barkley was founded by caring for those we love. We make sure to deliver natural, clean and effective products for you and your family. All of our products are made with premium USA grown hemp in a patented process that uses only heat, water and pressure, resulting in full-spectrum oil that contains all of the cannabinoids, terpenes, and phytonutrients of the hemp plant.
ADVISOR
IVEE - On-Demand Rehydration & Vitamin IVs
The ivee team believes in revolutionizing standard health and wellness practices. To accomplish ivee is integrating phenomenal IV treatment with groundbreaking technology to create the best user experience for ordering IV treatment. As a result, ivee is in the process of developing a mobile app, which will allow users to order IV treatment to their location at the press of a button. After the treatment is ordered, a notification is sent to our team of highly qualified registered nurses and one will be dispatched to the user's location.
Our product is an app that connects our users to on-demand hangover-curing and wellness IV treatments at the press of a button. We believe you should be able to stay productive at all times.
In the Press
Peg Samuel's entrepreneurial success has received attention from media outlets:
