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    Peg Samuel is an extraordinary individual who wears many hats - she is a trailblazing Founder, esteemed NYU Professor, visionary Entrepreneur, Strategic Consultant, renowned International Author, and Trusted Advisor.


    With an unmatched prowess in communication across all platforms, Peg possesses an innovative global reach that sets her apart. Through her extensive network of long-established relationships, she effortlessly connects clients with the most influential disruptors in the industry, ensuring powerful collaborations and meaningful outcomes.


    As a true digital pioneer, Peg consistently stays ahead of the curve in marketing technology. She not only identifies emerging trends but actively works to shape and redefine them. With her exceptional ability to simplify complex concepts, she paves the way for mass consumer adoption and ensures widespread understanding and engagement.


    Peg's unparalleled expertise lies in building brand partnerships and driving business development for early-stage companies. Leveraging her creative Integrated Marketing skills, she employs a comprehensive 360-degree approach to propel organizations toward success, leaving no stone unturned.


    In the realm of technology innovation, Peg Samuel is a force to be reckoned with, providing invaluable guidance and transformative strategies to her clients.

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    Peg Samuel's remarkable career spans over two decades, during which she has honed her expertise in building businesses and mastering the intricacies of digital marketing.


    As a recognized thought leader and esteemed educator at New York University, Peg offers invaluable insights into the ever-evolving business landscape. She not only provides companies with a comprehensive understanding of the current market conditions but also guides them towards the most promising opportunities, presenting alternative pathways and outlining the associated responsibilities. With a keen eye for identifying areas where support and resources are needed, Peg plays a crucial role in empowering companies to thrive in today's competitive environment.


    Peg's astute prediction aligns with her deep understanding of technological advancements. She foresees a future where widespread adoption of advanced technologies becomes the norm, catalyzing transformative changes across the entire ecosystem. With her finger on the pulse of emerging trends, Peg is poised to guide organizations towards harnessing the full potential of these advancements for their growth and success.

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    Peg Samuel possesses an innate talent for forging connections. With a remarkable blend of creativity and strategic thinking, she excels at translating her clients' goals into innovative tactics that generate widespread exposure for their brands.


    Her ability to think outside the box allows her to craft unique and impactful strategies that captivate audiences and elevate brand visibility to new heights. Peg's passion for unlocking the full potential of every brand she works with shines through in her dynamic and imaginative approach, ensuring remarkable results and unparalleled success.


    Peg Samuel, a seasoned speaker with a career spanning back to the '90s, is a true digital pioneer in the tech space. Leveraging her extensive experience and expertise, Peg helps businesses of all sizes and industries achieve their growth goals. With an innovative and strategic mindset, she approaches each project, constantly seeking new opportunities and possibilities for success.


    Peg has been invited to speak at renowned events such as Veecon, ETH Denver, NFT NYCx4, NYC Music Month, Peer Summit, and Brooklyn Tech, showcasing her wealth of knowledge and insights to diverse audiences. These speaking engagements have allowed her to forge meaningful connections and inspire actionable change.


    Through engaging presentations and thought-provoking discussions, Peg empowers individuals and organizations with the necessary tools to thrive in today's dynamic digital landscape.


    "Peg is like a Swiss Army Knife." - Drew Hyland, Papa & Barkley

    "Peg is a dynamic industry veteran with the expertise required to envision, support, and execute creative and practical strategies that achieve short, medium, & long-term business objectives. From the moment she joined our team, she has been a strong asset with her quick, comprehensive grasp of rapidly evolving concepts in the tech space, as well as her ability to deftly navigate & steer communication across every channel & situation." - Vivian Jane Smith, Swarm

    Fierce Model #178

    Blockchain, DeFi & NFTs

    since 2017

    Peg is a thought leader and early adaptor of the Blockchain & NFT space. She received her Blockchain certificate from Stanford University in 2019. She's leading the charge of bringing brands, fashion, and creating community into the NFT space.

    She's spoken at several conferences on the subject: ETH DENVER, VEECON, The Conference.NFT, NFT Fresh, Peer Summit, Vayner Media Marketing for the Now, NFT.NYC 2020, 2021 & 2022.

    Blockchain Projects: MetaJuice, Yearn Finance, Swarm Fund, FIFA's World Cup, Unique Networks, Blockparty, Fierce Studios, HighVibe Network, and MomLife.

    Peg is also a Founding Member of SVBS - Silicon Valley Blockchain Society.

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    Web3 Partnerships & Strategy

    MetaJuice for IMVU

    As a driving force behind IMVU's partnership opportunities and its 4 million monthly active users (MAU), Peg Samuel’s division (MetaJuice) revolutionizes the platform's ecosystem through blockchain implementation.


    Peg oversees Brand Partnerships, Web3 Partnerships, and strategic Event Strategies, leveraging her expertise to forge collaborations, harness decentralized technologies, and curate immersive community events.


    At IMVU, a dynamic and inclusive hub with 67% women, Peg curates innovative partnerships aligned with these values, fostering an environment where all creators thrive. IMVU empowers users to actively shape the metaverse, driven by an unwavering commitment to innovation and a vibrant, blockchain-driven ecosystem.


    Peg's relentless pursuit of innovation and understanding of technology's transformative power paves the way for an interactive and immersive digital realm. With diversity, inclusivity, and innovation at the core, IMVU remains a metaverse trailblazer, offering users the opportunity to thrive and leave their mark.

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    Cheeze, Inc.

    Cheeze is a decentralized creator economy platform that enables brand activation for imagery on-chain.

    80% of the assets that brands use for campaigns are images and only 2% of content creators are able to monetize their work.

    Cheeze has created an app that allows the 98% of creators that have yet to monetize their work to connect with brands that are in need of raw content from creators on the ground engaging with authentic culture.


    Led by: Simon Hudson

    Advisors: Guy Kawasaki, Marc Randolph, Greg Hoffman, & Catie Romero-Finger

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    IPwe is the world’s first Global Patent Market that combines the information and tools to identify, research, evaluate and transact in patents. Large enterprise, SMEs, owners, users, those looking to enhance their IP profiles and those with a legal, technical or financial focus all benefit from using the IPwe Platform.

    IPwe operates in more than 50 countries around the world with offices in Asia, Europe and North America.


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    Peg is a Communications & Strategic Advisor to Swarm (a Blockchain Company). She helps oversee Marketing, Communications + PR.

    Swarm provides Tokenization. SWARM's tokenization infrastructure is an open, full-stack solution for the life-cycle management of a Security Token Offering (STO). We make token creation, configuration, fundraising, and issuance easy and free. Our tech enables issuers to manage post-distribution activities such as token redemption, dividend issuance, asset governance, investor administration, reporting, and communications seamlessly.

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    Rosie Labs

    Peg Samuel, an Innovation Technology Advisor at Rosie Labs, played a pivotal role in ideating the groundbreaking FIFA NFT drop. Her global GTM Marketing & Communications efforts drive the adoption and advancement of Web3 Crypto and NFTs.


    As a visionary leader, Peg's expertise merges sports and blockchain technology, shaping the conversation around Web3 Crypto and NFTs. Her relentless dedication and effective communication drive widespread acceptance and adoption, positioning her as a trusted thought leader within Rosie Labs.


    Within Rosie Labs, Peg Samuel's contributions extend beyond traditional boundaries, as she continually seeks new avenues to promote the transformative power of Web3 Crypto and NFTs, including notable initiatives such as the FIFA NFT drop.

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    Crypto NYC is an exceptional blockchain community dedicated to fostering discussions, debates, and providing support to newcomers while actively promoting and funding innovative ventures.


    With a strong commitment to knowledge-sharing and collaboration, Crypto NYC organizes quarterly events that delve into a diverse range of topics, including but not limited to NFTs, DeFi, and Web3. These gatherings serve as platforms for thought-provoking conversations, enabling participants to explore the latest trends, challenges, and opportunities in the ever-evolving blockchain ecosystem.


    By creating a dynamic environment that encourages meaningful engagement and networking, Crypto NYC plays a pivotal role in driving the growth and advancement of the blockchain industry. Through their events and initiatives, they serve as a catalyst for innovation, bringing together individuals and organizations to shape the future of decentralized technologies.

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    Building a sustainable future by nurturing our connection with nature, community, and shared abundance.


    We are building a global network of surfboard rental and storage lockers that make it easier to access the ocean and what it has to offer. Book a beachside locker to store your boards or subscribe to our rental platform to gain access to a statewide quiver of surfboards.



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    Market leader in California, Papa & Barkley tapped Peg to penetrate the New York marketplace. Utilizing her knowledge of the city, vast connections & integrated marketing approach.


    Papa & Barkley was founded by caring for those we love. We make sure to deliver natural, clean and effective products for you and your family. All of our products are made with premium USA grown hemp in a patented process that uses only heat, water and pressure, resulting in full-spectrum oil that contains all of the cannabinoids, terpenes, and phytonutrients of the hemp plant.

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    IVEE - On-Demand Rehydration & Vitamin IVs

    The ivee team believes in revolutionizing standard health and wellness practices. To accomplish ivee is integrating phenomenal IV treatment with groundbreaking technology to create the best user experience for ordering IV treatment. As a result, ivee is in the process of developing a mobile app, which will allow users to order IV treatment to their location at the press of a button. After the treatment is ordered, a notification is sent to our team of highly qualified registered nurses and one will be dispatched to the user's location.


    Our product is an app that connects our users to on-demand hangover-curing and wellness IV treatments at the press of a button. We believe you should be able to stay productive at all times.


    "It's not often you randomly cross paths with someone you immediately recognize as a game-changer, a complete power-house of a person you want fighting on your side. And, that is exactly what I found in meeting Peg Samuel.


    Peg has an incredible capacity - effortlessly managing multiple, varied, and complex projects.


    She is in constant motion - connecting, propelling, driving, and delivering! What's more, Peg inspires others to leave it all on the table, to be the best at what she does. I highly recommend Peg to any business leader looking for a fresh perspective in the art of communications with the intention of driving influential brand engagement."

    - Tracy Thayne, Founder/CEO HealthDirect

  • In the Press

    Peg Samuel's entrepreneurial success has received attention from media outlets:

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